We all know that technology is revolutionalising the whole world, even the food and beverage sector. The latest innovation in this sector is WINEBEL (winebel.com), an app dedicated to wineries that takes advantage of AUGMNETED REALITYand allows them to show videos directly from their wine bottle labels.
Via the app, consumers can see the faces of the winemakers, and the home of where the wine in their hand has been produced. …experience virtual wine tasting by expert Sommelier…and discover the uniqueness of the wine making territory. All this is activated by framing the wine bottle label by the smartphone.
FOR THE WINERIES
WINEBEL allows wine companies to immediately give extra value to their wine by communicating directly to their clients.
The wineries have the possibility to highlight to consumers or potential consumers, their uniqueness by showing their passion, of wine production through real faces, places and sounds
FOR THE CONSUMERS
The wine tasting experience is enhanced by interacting with the contents of the label using a smartphone.
New wine and new wine making territories for Wine Tourism can be discovered.
If wine is bought where it is produced, WINEBEL allows the winery visit to be remembered and shared at home.
The UNPUBLISHED/UNRELEASED project, created in Italy is something new in the Winemaking/Enological sector. Territory uniqueness can be enhanced and production can be made fanatical by using this tool for iOS link https://itunes.apple.com/us/app/winebel/id1402963330?ls=1&mt=8 and for Android via link https://play.google.com/store/apps/details?id=com.Winebel.Winebel.
The first Winery to believe in this project was Ongaresca, already awarded excellence certificates at the Merano Wine Festival 2017for its ” MERLOT VENETO ROSSO IGT 2013″ and “PAS DOSE SPUMANTE METODO CLASSICO VSQ 2012
Currently the full range of Ongaresca labels are interactively useable via WINEBEL
WINEBEL is distributed by INTERACTIVEBEL, an operating company in the communications market that develops AUGMENTED REALITY projects for all types of labels.
Information can be found by visiting the following internet site www.winebel.com, writing an email to ..inebel.com or calling the following numbers+39 338 31 16 878 e + 340 40 73 718.
WINEBEL is able to subtitle winery videos in the set language of the smartphone. Producers can choose to show automatic translations or provide specific articles/tests for each language. All the necessary characters are available, Japanese, Cyrillic, Chineses etc…all this is an added extra for worldwide exporting companies.