The real news at Vinitaly 2019 is Augmented Reality. Winebel is the APP that tells the story of the wine, the winery and the wine making territory by directly framing the label of the bottle without the use of the QR code.
Many wineries have subscribed to the project and are using the Winebel innovation to give visitors to Vinitaly 2019 a sensory experience to their products.
The Vapolicella winery in Negrar has made a limited edition label together with Winebel for its Ripasso La Casetta wine. The result shows the attentive technique of refermentation of grape marc, which is celebrating 30 years of the premium Domini Veneti at Vinitaly. 2019.
Farina was presented at the Wine2wine expo, with Nodo d’amore from Amarone 2015. Its vintage label, taken from its first DOC label, exhibits a video, produced in collaboration with Adivision, able to emphasise on a bigger scale the worldwide brand.
The Rebory label by Pisoni winery, which is featured in the top 100 wines/winemakers in Italy, uses WInebel to highlight the original project ‘Adopt a wineyard’….providing consumers with the possibility to follow the winemaking process from the bud to the harvest.
Ongaresca, the first winery to believe in the potential of Winebel, exhibited in the Wine2wine expo and the Merano winefestival 2018. It takes advantage of WInebel using it on every label in its range, proposing interactive tasting and original co-ordination ideas for all wine types.. Pinot Nero, Pinot Grigio, Merlot, Pas Dosé, Sauvignon, Rosso Ongaresca, Canevette Brut and Rosé Menà.
The Barbara d’ Asti from the Berta family, awarded 90 points by Decanter, uses Winebel with its ‘Evolution’ label to demonstrate the evolution of the wine from the oldest types to the more modern types using Barrique barrels.
La Ginestre, already represented in the ‘Antiprima del Chiareto 2019’ expo, animates its Chiaretto labels.Bardolino Blanchett, del Bardolino and Corvì Noir at Vinitaly and in the City of Bardolino, promoting the quality wine produced in the Garda territory and their own agritourism.
Winebel is a real revolution for marketing in the world of wine. It allows visitors to Vinitaly 2019 to enjoy an involved experience of the wine charateristics they are tasting, by meeting those who have chosen to participate in this technology. For the professionals in the market, it offers an exclusive tool for highlighting the characteristics and uniqueness of their products and communicating directly throughout the world, thanks to the multi-lingual subtitles.
Curiosity expected in the next publications of WInebel who will collaborate with the big names in the world of wine, with the intent to renew the marketing linked to wine. International importers will take advantage of the multi-lingual app and will use labels of other products they wish to talk about, utilising this immediate technology.